Your social media accounts are a great way to connect with people and grow your business. You don’t need to be an expert in social media to generate engagement online. Consider these types of posts to fire up your existing followers and gain new ones.
Share a Story
People are drawn to stories. You can say a lot about how you do business in a few sentences or a photo. Describe how you were able to help your buyer, seller, or landlord navigate a great deal. Explain why that closing day selfie is so meaningful to your clients. Tell the world how going the extra mile paid off for the people you represented.
Ask for Feedback
Questions get people interacting with you. Set up a poll or request responses to a question you ask. For example, if several recent home sales featured outdoor fireplaces or screened-in patios, ask if these amenities appeal to your followers. What do they look for in homes?
Educate with Data
As a member of Texas REALTORS®, you have exclusive access to MarketViewer, a powerful database of the most accurate market information. Share an interesting statistic about your area. This shows your followers that you’re knowledgeable and informed.
Ask for Referrals
Perhaps the only thing stopping your friends from recommending you to their friends is that you’ve never asked them. Let your contacts know that you really appreciate referrals. (Remember that the law allows you to give an unlicensed person a non-cash gift worth $50 or less in exchange for a referral. You cannot give a discount, rent bonus, or bank gift card that can be converted to cash.)
Entertain
You don’t need to be serious all the time, but you should always be professional. Light-hearted, appropriate content can increase your engagement if used sparingly. Get a second opinion if you have any doubt. You want to get people’s attention for positive reasons.