Checking in on your social media – Texas REALTORS®-2021十大正规彩票app

October 01, 2024

Social media trends are constantly evolving and so should your social media strategy. Whether you’re an individual agent, a team, or a brokerage, conducting a social media audit can give you valuable insight into how effective each social channel is for you. Here are some questions to consider when assessing what’s working, where to focus your efforts, and what changes you can implement:

What are your best-performing social media posts?

Has there been an increase in Instagram reel views, or are you noticing less engagement with your Facebook posts? Looking for themes among the different channels will guide you on where to put your energy and help you make future content decisions.

Are you reaching your goals?

Was your objective to drive more traffic to your website? Check the website’s analytics to find which social media channels the leads are coming from. You may be spending too much time on a channel that isn’t helping you grow your business.

How does your brand look?

First impressions matter, even online. How you conduct yourself on social media will give prospective clients an idea of who they will be working with. Is the content on TikTok or X showcasing your professionalism? Consider if you need to adjust your messaging or focus on another platform to be consistent with the business branding you want to convey.

Are you leveraging the channel’s latest features?

Have you thought about using Instagram Live for your upcoming open house? Get up to date on the latest tools and functionalities to enhance your social media presence. And don’t forget to watch other content creators for inspiration.

Once you have analyzed your channels and made the necessary changes, create new goals to continue to grow your real estate business.

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