Real estate transactions are complicated, with many points where the deal can fall through. Buyers can exercise termination options or fail to secure financing. Surprises can pop up during title searches, surveys, and inspections. Here are five ways to prepare your clients for a transaction not to close and point them toward ultimate success.
Set Expectations
Your sellers may be elated because they accepted a great offer for their property. Or your buyers might be ready to pick out furniture after signing a contract on their dream home. Gently remind clients on either side about all the steps that need to happen between contract and closing.
Keep on Schedule
If a transaction doesn’t close, make sure it’s not because of something your clients did not do. Use checklists, calendar reminders, text messages—whatever works best for you and them—to help clients stay on top of deadlines and performance measures. That way, they won’t be the cause of a deal falling apart.
Remember the Goal
Early in your relationship, you likely talked to clients about their goals. Maybe they want a bigger house, a house closer to work, or a quick sale. Reminding them about their top priorities can help clients navigate a deal’s twists and turns and keep their best interests top of mind.
Communicate, Communicate, Communicate
Know how your clients want to hear from you. Also find out if you should use a different type of communication for quick responses. Because when you get information about a potential problem with the transaction, you’ll need to reach out ASAP and ensure they are not caught off guard.
Be Ready With Alternatives
Clients will be disappointed if a deal falls through. You need to prepare them for the next steps to reach their goal. Providing data and examples of the latest market activity can drive decisions, such as a new marketing plan for sellers or new listings for your buyers.
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