The colorful, expressive icons known as emojis—commonplace in casual online conversations—have entered the workplace. In Adobe’s 2019 Emoji Trend Report, the inaugural edition, 61% of emoji users surveyed said they had used them in a work setting. Though of that group, 72% said they were hesitant to use emojis at work for the first time.
Those who use emojis at work said it positively affects the likability of the person communicating with them and increases the sincerity of positive feedback or news. Sixty-four percent reported that they liked when others used emojis in work communications with them.
Over half of those surveyed also said they would be more likely to engage with brands that used emojis in their communications. In email communications, 58% said they would be more likely to open an email with an emoji in the subject line, and 64% said the use of their favorite emoji would make them more likely to open an email.
Emoji’s, unfortunately, are subject to pc., and there are so many hidden meanings.I recently found that one I used commonly can be interpreted as racist. I use Like so the commentor would know I read it, not necessarily because I agree, but it isn’t always interpreted that way. I might not “Like” the post, so what do I do? I’m being very conservative with their use with anyone, even people who know me well because someone else reading it is bound to take offense. I resent it.
Isn’t that crazy! I seriously did not now that a cute little emoji could be a culprit. ha The more we try to engage and be visible to the public the more we’re subjecting ourselves to senseless ridicule. With my poor eyesight, I can barely see half of them anyway. I wonder if the simple 🙂 is questionable?
Please tell us which one that is so we don’t use it!
In today’s weenie world someone will always be offended by something, real or imagined.
I would go by Know Your Audience. And less is more.
Exactly.
I would like to know what the top “favorite” emoji is! 🙂
If I see an emoji in a subject line I automatically think Spam or Marketing.
Tracy, I’m guessing too that Google and others look at emojis in subject lines that way as well. There is a list (I think) of “trigger” words in subject lines that can get you sent to the spam filters. For example, I think the word “free” may be one.